These days, social media is everywhere. There are hundreds of social media sites, all over the internet that keep all of us in touch. It is an amazing technology that has truly defined the way we live our lives.
Organizations love social media for all of its opportunity. It is a great way to connect with past, present and future customers and can act as a platform for any business. Although social media has been proven to be effective, some businesses may find themselves starting to become fragmented in regards to social media. This means that many businesses are finding themselves so saturated in social sites that it is not really benefitting them. The following are a few ways to help any business figure out which social media platform are really right for them.
The first thing any company should take into consideration is their demographics. For instance, if your target market is primarily 18-25 year old males, there may not be a need for your company to have a Pinterest account. Look for the networks that directly relate to your audience and explore those further.
Looking at what the social network can offer is also important. Different social media sites have different strengths and by playing off these strengths, a company can better connect with their targeted customers. Twitter, for example, is great for live events. It offers the user to produce up-to-the-minute statuses that are short and to the point.
A great quote from the article goes on to explain more about social network strengths.
Just because a network has an audience fit with your digital presence and you can see a key strength, it doesn’t mean you have to use it. If your team is small, or perhaps even non-existent, then scaling back to as few networks as you can justify is a wise idea. Figure one or two out first, rather than spreading yourself too thin.
Using analytics to see your customer’s involvement on your chosen social networks is another great way to decide which social media site are best for your company. RSS feeds and Hootsuite make it easy to track the analytics, update multiple sites, and view site interaction.
The last tip that the article suggests is to find the social media platform that best complement one another. For instance, you can sort photos taken with Instagram on Pinterest.
Overall, don’t give in to the hype. Just because you continuously hear about sites like Instagram, doesn’t mean you need to drop everything and join. You have to take a step back and learn which sites not only best fit your company’s needs, but best engage your customers.
What do you think? Which social media sites do you prefer?