December Vendor Spotlight: Norwood BIC Graphic


Norwood & BIC Graphic North America is a leading supplier in the promotional products industry, committed to providing innovative products and services to a valued network of distributors.

Founded in 1989, Norwood offers a wide range of products and well-known proprietary brands such as Atchison® bags, RCC Koozie®, Jaffa® in addition to a broad range of exclusive partner brands. Norwood also offers two calendar collections, Norwood’s Triumph® collection of Calendars, Planners & Diaries and our Good Value Calendar® line.  BIC Graphic has been imprinting BIC-branded products since the 1960’s – offering the promotional products industry the same BIC quality and reliability as offered in retail around the globe.  Since their merger in 2009, Norwood & BIC Graphic has become a one-stop shop, offering the most comprehensive product assortment with the widest variety of decoration methods.

The organization is comprised of 3 manufacturing centers of expertise, each focused on a specific acumen.  The company headquarters and Writing Instruments operation is located in Tampa, Florida.  Red Wing, Minnesota is the home of Norwood Hard Goods, everything from KOOZIE® brand lunch totes to custom bandages to JAFFA® awards are imprinted and/or manufactured there.  The Norwood & BIC Graphic Paper operation is located in Sleepy Eye, MN, where Norwood Calendars and BIC Sticky Notes and Cube Pads are manufactured.

Norwood & BIC Graphic prides itself on its commitment to product safety, sustainability and continual improvement in its manufacturing processes.  The Tampa Writing Instruments facility was awarded its ISO 9001 registration in 1999 and the Sleepy Eye Paper facility was recently awarded its ISO 9001 in August.  This internationally recognized standard of quality demonstrates its commitment to its customers and the industry.  Norwood Hard Goods offers a comprehensive product safety testing report database – an easy way for distributors to search for product safety test reports, providing peace of mind to their customers.

Norwood & BIC Graphic is uniquely equipped to help distributors sell.  Our web portal offers access to all our brands and products.  Deep with resources such as product videos, flyer and presentation creators, online catalogs and more, distributors can capitalize on a variety of online marketing tactics.  Join us on Facebook for the latest promotions or share unbranded flyers via an easy to use app.  Follow either brand (or both!) on Twitter for hot deals and up to the minute news.

Our Year in Social Media


Over the last year, Indoff has revamped its social media strategy. We are now doing our best to engage not only the Sales Partners, but Vendors, customers, and many other people as well. We have worked hard to come up with inspiring content and highlights that feature our Sales Partners’ successes and happenings within the company. Indoff has developed a presence on sites like Twitter and YouTube and is excited to continue to grow these platforms in 2013!

Indoff’s Social Media Coordinator, Krista Fisher, is excited to see where the New Year will take Indoff in terms of social media.

“I have high hopes for 2013. I want each and every one of our Partners to challenge themselves to join just one platform they are not already a part of. With a little experimenting and practice they will realize the benefits and rewards that it
provides. Our Partners can start small and take a few pictures of projects with
a phone or go big and try to do a video of a masterpiece. Regardless, they won’t know what they’re capable of until they take a chance and just go for it. I love helping our Partners become ‘social’. It’s an even better feeling when they are successful at it!”

Indoff’s ease into the social media world continues to be an adventure for everyone involved. We are always looking for new and innovative ways to get in touch with our market.

What are your social media goals for 2013?


You can “get social” with us too! Check out Indoff on all of these social media sites!

Facebook – Indoff Incorporated

Twitter – @Indoff_Inc

LinkedIn – Indoff, Inc

Pinterest – Indoff Incorporated

Instagram – Indoff

YouTube – Indoff Inc

Top Sales Trends For 2013


As the year comes to an end, many companies will take the time to step back and look at what they have accomplished over the last 12 months. This is also a time to recognize and analyze upcoming changes for the year ahead.

Since Indoff is mostly comprised of Sales Partners, let’s take a look at the top sales trend predictions for 2013! After taking a look at what the research shows, tell us what you think selling in 2013 will be like, below!

According to the Harvard Business Review there are going to be 10 top sales trends occurring over the next 12 months. The first of the 10 is “Behavior Modeling”. This means that more companies will begin to take a look at how their sales people are selling. They’ll take the qualities from their top selling sales people and begin to integrate those actions into every account. This trails into number two; the idea of win-loss analysis. Since competition within companies is said to get more “cut-throat” in 2013, companies will have to be open to the idea of using win-loss analysis, becoming more language based (number 3), and knowledgeable (number 4). In other words, get to know your customer and let them get to know you too! It’s not what you say; it’s how you say it. This idea is especially important on social media platforms where you interact daily with your current and potential customers. Also, promoting the different layers of the company will assure the customer you work with a legitimate, knowledgeable organization.

The fifth trend is the disappearance of the sales process. In 2013 companies will begin to do away with the sales process and use much more personal interaction. Along with personal communication will come, number 6, understanding your customer’s entire company. Sales people will begin to look deeper into their customer’s company and determine the solutions that will best fit the organization as a whole, and not just one department.

The idea of “Call High or Die” and “Intelligent Territory Management” makes up trends seven and eight.

Trend number nine, in my opinion, will be an issue for more than just sales people. It is the idea of becoming burnt out on technology. Whether it’s our iPhones or our Facebook profiles, we all could use a little break from technology in the coming months.

Number 10 is probably the trend that will be the most noticeable. It is the migration from going out into the field to contacting customers via phone.

Which trends do you agree with? Do you see any other changes coming our way in 2013?

December Partner Meet & Greet

For this month’s Partner Meet & Greet, we are talking with Material Handling Partner Ken Hebert. Here’s what Ken had to say!

Ken Hebert

If you could live anywhere in the world, no strings attached, where would you live? Why?

I would you say right now it is Arcata / Eureka CA. My daughter goes to school at Cal State Humboldt and that area is a combination of Mountains and rugged beaches

What is your favorite movie?

Sandlot, Stand By Me, Fried Green Tomatoes

What would you do with a million dollars?

Invest almost all of it. (Use) maybe 5%(as) mad fun money!

Who has been the biggest influencer in your life?

My Higher power, not trying to be corny at all but that power has worked miracles in me.

What is one thing you are most proud of?

My children are really GOOD people that you like to be around.

If you could have any superpower, which one would you choose?

Invisibility…Hey I am a guy!

What is your favorite quote?

“It’s Choice – not  chance –  that determines your destiny”  Jean Nidetch

What advice would you give to someone just starting out in your field of business, whether with Indoff or somewhere else?

Do not be afraid to tell your customer “ I have not done that before, but I can get a person who has to help me” Be honest! It is too much work to lie and remember what you said before.

How did you get into this business?

Someone in Material Handling offered me a job at the right time. I was in Radio advertising and did not find it fulfilling. Selling air literally

How long have you been with Indoff?

I think the last sales meeting said 6 or 7 years.

What has been the most rewarding during your time with Indoff?

(There are) way too many to list them all, however a couple of highlights.

My wife was diagnosed with Breast cancer shortly after I started and I asked for prayers, and the outpouring of support from ALL of the Indoff family was humbling! THANK YOU from myself and my wife a 6+ year survivor.

The second is I coach High School Girls JV basketball and appreciate the fact that I do not have to make up reasons to leave early so I may get to a game or practice. I really enjoy the way Indoff treats me as an adult who will work at different times to make it all work. They let me do it how it works for me! No weekly reports, meetings, check ins etc… THANK YOU!