Don’t Be The 70%


Email marketing can be a tricky thing. It is so easy to type what you want to say and press send, but when you are a marketer or a business person, it can be a little tougher than that. According to a recent article  from HubSpot, about 70% of marketing emails are considered spam and are marked as such when they are sent to the recipient. There are a few tricks that you can do to help keep your emails within the other 30%.

The title is the first thing the recipient sees when they receive the email. Many email subject lines inform the reader to “act now” or to propose a deal the reader “won’t be able to resist”. With so many of the same headings the average person will most likely mark the email as spam or simply delete it without even opening it. A good subject line should suggest and allure rather than tell the reader to do something.

Telling the recipient “do not reply” is not only going to make your email more unattractive. People want to be able to communicate with someone if they have a question or comment about the piece or product. A “do not reply” may stop any communication from occurring.

The design of your email will tell a lot about your company. If it looks like it was put together in five minutes, the reader may not take you or your product very seriously. Make sure you put thought into the piece and do your best to make it visually attractive!

If you want to personalize the email by inserting first or last names, make sure you do so! Nothing is more of a turn off than seeing a header that says “Dear [First Name]”. If you’re worried about forgetting to change a line, exclude the greeting entirely and use something else.

Make sure you not only are professional in emails, but you at least sound like you know what you are talking about. Confusing wording can lead to the same reaction as sloppy content. The reader may lose interest or simply not trust the source of the email. Using topical pictures and the appropriate picture files is also extremely important.

While every email is different and every reader has unique ideas about what should be included in an email, these guidelines will help put you on the right path.

As a recipient, what are the things that irk you in marketing emails?

Having A Positive Presence

Everyone knows that a first impression whether on a job interview or meeting someone for the first time is critical. We know to dress and talk professionally, but something we may not pay much attention to are our non-verbal communication skills.

The way we stand, sit, and even walk can tell a lot about not only our mood, but who we are as individuals. In a recent TED Talks Video, Amy Cuddy, a social psychologist, talks about how important non verbal communication and body language can be not only when meeting someone, but how it effects you mentally.

Cuddy explains that the way we use our body tends to reflect how we feel and our present attitude. For instance people tend to open up and relax their body when they feel comfortable or powerful and fold their body inwards when they feel intimidated or insecure.



This is an important observation because by changing your posture or your stance, it is possible to completely change someone’s view of you. Cuddy conducted an experiment where a group of people were instructed to take part in a typical job interview. Half of the group did a “power pose” (Think of what you would do after winning a race or how wonder woman would stand) and the other half did the opposite. Both groups stayed in this pose for two minutes before going into the interview. The interviewers weren’t told which “poser” they would be interviewing.

The results were interesting. All of the “power posers” were chosen over the other half of the group.

So why did this happen?

Well, when doing a “power pose” the level of testosterone tends to rise in your brain and the level of cortisol tends to decrease giving you a sense of self confidence and

importance. This boost caused the interviewees to be more charismatic when interviewing thus getting them the position.

The point of Cuddy’s talk was to inspire people to be aware of how they are using their bodies. If you can “fake it till you become it” you can achieve things you thought were once impossible. Cuddy says this is because “our bodies change our minds, our minds can change our behavior, and our behavior can change our outcomes.”

So next time you’re feeling defeated, try striking a power pose for a few minutes or simply “faking it”. You never know what kind of impact it could make on your life!

Indoff’s 2012 Recap

indoff-logo-template copy

2012 was a successful year for Indoff. We added 70 new Sales Partners within our five divisions. Indoff welcomed 11 Business Products Partners, 25 Material Handling Partners, 23 Commercial Interior Partners, nine Promotional Products Partners and two Commercial Printing Partners. These new additions, along with Indoff’s 400 other Partners, grossed over 110 million dollars in sales in 2012.

Indoff is excited to bring these new Partners on board and is looking forward to a promising 2013.

Our Partner Program allows our Partners to provide many different solutions to their customers with our continuous financial and technical support. Our Partner’s knowledge and expertise of the industry, access to thousands of vendors, and competitive pricing are just a few characteristics that make our nationwide network so successful.

Indoff is headquartered in St. Louis, Mo and has Sales Partners located throughout the United States and Mexico. Indoff has been serving the needs of both the industry and office for over 40 years.

Being Self-Productive


A New Year for many people means a new chance to better business in 2013. They focus their resolutions on their office work and forget that a lot of that success actually comes from within them. By losing hold on your self-productivity, you may not be able to fully achieve the goals and “resolutions” you set for 2013.

Whether you do it once a day or once a month, take time to check how productive you are as a person and continue to develop your productivity skills. Here are a few tips for how to get started:

–       Get the important stuff done first. If you find yourself doing mundane tasks that don’t need to be done immediately, put them aside and spend time away from your desk. Freeing yourself from tasks and doing something for yourself will clear your mind and allow you to get more done, efficiently, when you go back to work.

–       Whatever you do, do it well. Being efficient is better and more practical than being perfect. Although it’s not always possible, try to stick to the projects and situations within your reach and capabilities.

–       Try to balance your work life with your personal one. This ratio may be different for everyone. Some people may need more time away from the office while others are perfectly content with spending hours behind their computer. You have to find your medium and honor it.

–       Designate your time to certain activities. Things like social media have a tendency to suck us in. Allocate time for the not so important things in your life and do something beneficial to your personal growth.

–       Don’t be afraid to learn something new. Knowledge is power and the more you know, the better you may fare. Don’t be afraid to step out of your comfort zone and try something new!

Of course there are many more ways you can develop your self-productivity.

Tell us what works for you in the comment section below!

January Partner Meet & Greet

Matt Vroom

This month’s Meet & Greet is with Promotional Products Partner, Matt Vroom. Here’s was Matt had to say!

The Interview:

1. What is one of your career goals for 2013?

To get back to the Million Dollar Club that I achieved two years ago.

2. If you could live anywhere in the world, no strings attached, where would you live? Why?

I would want to live in Jackson Hole, Wyoming – the area is simply beautiful and the skiing is unbelievable.

3. What is your favorite movie?

Shawshank Redemption.

4. What would you do with a million dollars?

I would buy a new house, put away money for my son’s college education and give money to some charity, especially the Norfolk SPCA.

5. How long have you been in the business?

6 years.

6. What is one thing you are most proud of?

The fact that I passed the Virginia Bar exam in one try – it was a two day test and the one test I took that I was not really sure that I could pass.

7. What is your favorite quote?

All tyranny needs to gain a foothold is for people of good conscience to remain silent.  – Thomas Jefferson

8. If you could have any super power, which one would you choose?

Flying – who would not want to be able to fly?

9. What made you decide to join Indoff?

We wanted to expand our business and felt that we could not do it on our own.

10. What do you enjoy most about working at Indoff?

Getting to know the diverse group of people that make up our company and hearing different stories of success.

Thanks, Matt!

Social Media Resolutions


Social media is one of the main channels that present day advertisers and marketers use to connect with us, the consumer. In 2012 the United States alone spent an estimated $3.6 billion on social media advertising. This number is almost half of what the entire world spent in this category, last year. This number is expected to rise in 2013 and continue to do so for years to come.

So how can you start taking advantage of the popular trend that is social media?

In an article written by marketing expert, Heidi Cohen, there are a few “resolutions” you can set for this year to help you get on track with your consumers and, more importantly, your competitors.

–       To start off, you simply need to listen. Social media is like a huge discussion board for everyone and anyone to voice their opinion about whatever they want. You should begin to monitor your company’s sites for comments, complaints, and concerns and use them to better develop your business model.

–       Make sure everyone knows what’s going on with your social media campaign. Many corporate level managers are not familiar with how to use every social media site in the correct manner. It is important to get them involved and up to speed on current trends and proper use of the company’s platforms.

–       Remember that just because your chosen social media representative is personally engaged in social media, doesn’t mean they know how to successfully run and maintain a business’s social media presence. Providing the proper training for all employees on the proper use of business social media is essential and could possibly save you from a PR nightmare.

–       Set up goals for your social media plan. Strategic and realistic goals can help you ease into an unknown platform or just help keep track of what is going on your sites.

–       You must tailor the content you post to each individual site. To the average user, some social media sites may seem relatively the same; they’re not. While you don’t have to completely change the content, you should adjust it. Whether it is only including a link for Twitter or only uploading a picture with a caption for Facebook, different site users have different expectations.

These are just a few ideas for redesigning or creating your plan in 2013.

What are your social media resolutions for the next year?