Social media, for many of us, has been a prevalent part of our lives. We are used to it and life without it is becoming a distant memory. For others, though, being present socially is a foreign idea. They may not see the need for social media or simply don’t understand how it works. This can pose a problem if that person has the ability to benefit from a social media presence. (Salespeople, New Entrepreneurs, Business Professionals, etc.)
So how can you start your social journey when you don’t know where to start?
The simplest solution would be to do your research. By reading a little about each site, you can get a feel for the type of interaction they provide for their users. The majority of the platforms you will be working with are free so take a few hours out of your week and create a profile. They don’t have to be completely put together right away. Once you get a feel for the content you can share and the people you can connect with on the variety of sites, you can decide which platform you would benefit from using.
Of course there are other ways to determine which social media site is right for you and your name or company. Take a look at an article from the editors of CRM Magazine for more great tips!