The Next Big Trends

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The “business world” is constantly evolving. We try to find new ways of doing things that will not only help us sell more, but introduce ourselves to new audiences.  It seems that every year a new idea emerges from professionals throughout the marketing, advertising, and promotions industries. Many have the potential to become the next big thing while others dissolve as fast as they were produced.  Business professionals use these ideas to build their own innovations which have the potential to turn into the next big thing. Take a look at a recent article that highlights a few top professionals and their thoughts on what’s to come and what is important to incorporate into your company strategy in the coming months.

The article goes over everything from creative storytelling to mobile optimization and highlights some interesting points.

Here is a trend that caught my eye from business professional, Tara West !

“Key Trend: Link Building Strategy

Why? I think link building strategy will become more important as an online marketing skill. As Google’s algorithm becomes more and more attuned to identifying unnatural link profiles, it will become even more important to have a sound strategy behind your link building efforts to ensure they remain natural and you don’t get caught out by an algorithm update. Link strategy basically involves lots of analysis of your current and historical link profile, as well as the link profile of your competitors. This information is then used to build a detailed plan of the kinds of links, quantity of links, and frequency of links to be built over the future months.

 What do you think will be the next big trend? Do you agree with the article?

Indoff’s Facebook Contest Was A Success!

We are very excited to say we have reached over 500 likes on Facebook! We couldn’t have done it without the support of our Partners, Vendors, and Facebook fans and friends.

After realizing that we were so close to the 500 point, we wanted to do something to celebrate! We created a contest to encourage more friends and fans to like our Indoff Corporate Facebook page. Once we reached the 500 mark, we decided that we would give $500 to either the ALS Association or The Salvation Army and let our 500th ‘like’ choose which charity we would donate to.

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Our 500th like was Codie Cool Kat Norman and, with his blessing, we will be donating $500 to The Salvation Army!

You can visit our Facebook page here! :

Sales Phrases To Avoid


Sales can be a tough profession. It is not meant for everyone, but for those who thrive in the business, it can be extremely profitable. For the ones that are able to make it in the industry, there are many tactics and touch points that they employ to make them so successful. Whether it’s the marketing materials they use to reach out to their customer base or the number of relationships they build, they are continuously finding ways to stay involved with their customer’s buying habits.

One way sales people and organizations get in touch with us is through Interactive Marketing (email, direct mail, etc.). Many people, as customers, are used to the generic headlines and taglines that come along with these pieces. These include “Our Valued Customer” and “For More Information”.  Since we see these kind of greeting styles on an almost daily basis, they become dull and expected; exactly what you don’t want your customers to think they are.

What are some other taglines you think are over used or have the power of getting you “deleted”?

Here is a recent article from INC on 12 commonly used phrases that have the potential to cost you a sale. Do you agree with the listed phrases?