Using promotional products is one of the best marketing tools that both you and your company can use. It not only draws attention to your company, but it can open the lines of communication by giving the recipient a way to remember and contact you when they are in need of a certain product. In fact, according to a recent study, 52% of promotional product recipients ended up doing business with the company.
How can you say no to new and returning business?
When choosing a promotional product, make sure that the product not only fits your company’s image, but it is of good quality. While giving any item can be successful, giving a customer an item they can use recurrently – for a long period of time – can give your company a better image and continue to boost the possibility of that customer’s future business with you. Choosing the right market to promote to is essential as well. If you give every customer every promotional item you have, you will eventually see a dent in your pocketbook. Making sure you choose the most loyal and interested customers can help you keep your budget for “promo” in check.
There are many ways you can use promotional products to your advantage. Can you think of more? Let us know below!
Check out these articles for more facts and figures about promo!