The Marketing Hourglass

The idea of the of the marketing funnel is practiced in many businesses. It’ s the process of filling the funnel with potential leads using advertising and promotions and pushing the potential customers through the bottom. While it is good to practice, the people at Duct Tape Marketing have found a new, and possibly better, way to approach the marketing funnel – turn it into an hourglass.

The hourglass offers the chance to collect those potential customers that got through the funnel and begin to develop an ongoing relationship with them. Take a look at the graphic below for more info!

What do you think? Do you think the idea of the hourglass is superior to the funnel?


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